The goal:  To create an event that would appeal to a variety of people who love their bikes. (feature photo by Joel Gwadz)

The approach was to combine a stylish and relaxing ride with a day of racing and partying. Toss in a bicycle polo exhibition, kids races, crazy ways to collect diamond points, an art bar/lounge, BBQ ribs,  booze, and beer .  Then, wait for the smiles. The following pictures have been posted to flickr, news sites and blogs. Take a look.